
Having previously reported on the horror of daytime shopping in supermarkets, there is a side issue I need to address. It’s about the confused signals.
Let me explain.
To assist those who are buying things, the products tend to have pictures on the outside of the containers of what is within. Follow me? The pack of Cornflakes has an appetising picture of a bowl of, erm, cornflakes on the outside. A tin of sweetcorn will not unsurprisingly have pictures of sweetcorn on the outside.

See, the rules seem fairly plain. On the outside there will be a picture of what’s on the inside. Ok, it’s not always a picture. It can be a drawing. Whatever it is, it is a visual aid. As a man, I can fully follow and understand this rule. If I want beans, I look for a tin with a picture of beans on the outside. Carrots, peas, whatever, they all have a graphical representation on the outside of what’s on the inside.
All agreed? It’s a simple rule to follow. If it’s on the outside it’s in the inside. For example, in supermarkets there are rows full of tins with pictures of cats on the outside. There are some with pictures of dogs on the outside. However, I am extremely confused. People seem to happily load their trolleys with these products. Now, I’m no vegetarian, but I thought we didn’t eat cats and dogs in this country.
