Some while ago I penned a piece about how radio station’s should almost be for life (here). They should ‘capture’ the youth of the day and just grow old with them.
Within the article I said, “Merseyland Alternative Radio started in the 1980s. Now in the 2010s it is still playing exactly the same records, and dominated by exactly the same presenters. And, as you might expect, has listeners that have always listened and have grown old with it. Confusingly, despite every show actually playing old records, they even have special ‘oldies shows’ playing, erm, old records. These appear to be old records that they believe are in some way different to the old records the rest of their shows are playing. But nobody cares, because everybody wants to keep pretending it’s the 1980s all over again week after week. Presenters and the remaining yet declining listeners are happy growing old together.“
Everything I write here gets automagically copied over to Facebork. It was on Facebork that a response from those involved in Merseyland Alternative Radio turned into a conversation which I have copied to here so that it will reach a far wider audience. Hopefully, I illustrated my point in my replies…
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