The truth can’t compete with old books

What’s the best way to inject a theory or a fact or information into the system?

Let me expand. Supposing you want to very swiftly make a lot of people believe something. It doesn’t have to be untrue, unusually for this day and age, it could be actually be true. However, you want to place this idea or information into society and to get it believed or supported. What medium should you use?

Probably your first thought is television. Wrong. Radio? Nope, but that comes second. Internet News services? Nope. Social networks? Nope. You need to be in print.

The main print media that people believe is a book. Next comes a newspaper. Yes, they’ll read some of the wordy newspapers that have been written a bit like books and they may vaguely take on board what they read.  However, they are far more likely to question the contents than they are to question the contents of books.

Ok, here’s how it all works: It’s important to target the chattering middle classes. They are the ones who help shape consensus thinking. They always have been and always will be. What they think matters, regardless of whether millions of the lower and more gullible classes have opinions about anything beyond who should be voted out of the Big Brother house, or who should win the X Factor. The lower classes can’t actually do anything with real information, which is why they are given so much pointless information to fill their mainly vacant minds with, to keep them occupied and to stop them annoying the chattering classes.

It is the chattering classes that network and control and shape and decide what’s what. It is the chattering classes we must target with our information or ‘truth’.

Now, apart from obscure programmes on obscure TV channels like BBC4, the chattering classes don’t really watch TV.  Well, they might watch Newsnight if they feel a bit of very light trivial entertainment is in order.  They do also listen to the serious programmes on Radio 4, but they only trust people they hear on Radio 4 who’ve written books.

You may be able to Twitter or use the blogosphere to reach them, as a lot of them are sold on the non-Facebook aspects of social media, but like with TV’s Newsnight, they won’t think of your information as anything but trivia because the words you’ve written are not on paper.

The need the chattering classes have to only accept the pre-printed word as having any value originates at University.  Institutions of learning are not ever at the forefront of knowledge or forward radical thinking.  They tend instead to be bastions of tradition and ancient stability.  Knowledge to these institutions means books, especially old books.  Traditionally books were the tools of the intellectuals and scientists, hence why book burning was common in ancient times when the lower class peasants revolted and destroyed these things they’d not learned to read or to use, but instead feared because they appeared to give the gentry power over them.

Universities may well have embraced technology and tomes of information may well be stored electronically, but the server rooms are not as fiercely guarded and protected as their libraries.  Books even in this modern age still hold the power and ultimate knowledge.  The older the book, the more power it commands. That’s what is taught even if it not actually said.

It doesn’t even matter if what’s written in the book is proven to be completely wrong or in need of a rethink, it will still have power to smite even the most highly researched and presented tv documentary, because the chattering classes will favour its printed words over the words of a human speaking in front of them via a television.  Again, the older the book, the more power it has to smite the televisual presentation.

Remember, the chattering classes have been trained to think and believe this whilst they were at University, and they know no other reaction or ability to reason, and have no motivation to question their programming.

Indeed, the printed word is so important at University level that in order to prove themselves worthy of being labelled a Degree or above holder, the University attendee even has to produce their own printed words.  Failure to do so means, well, failure.

The book is never questioned.  It is the conch shell.

In other words, this entire article that I’ve written has been a waste of time, yet at the same time it will prove my point perfectly.  The chattering classes will neither consume nor consider these words even if they stumble upon them.

These words can’t and won’t be taken seriously by the chattering classes because these words are not printed words in an old book, so there is no way I can actually inject a new idea into their chatter is there?