Tastes like chicken?

This is confusing.

What is it?

At first you see from the label that it is ‘Vegetarian Ham‘.


Ham, which is pig, is not vegetarian. It’s, well, it’s pig. Well, unless pigs have in recent years worked out how to grow in the ground rather than just play on it, pigs just aren’t vegetables.

So, how can it be ‘Vegetarian Ham’?


On further investigation it appears this ‘Vegetarian Ham’ is ‘Chicken Flavour‘.

Chicken flavour ham?


Chicken flavour ham made from vegetables?

I’m just so damn confused.