Some while ago I penned a piece about how radio station’s should almost be for life (here). They should ‘capture’ the youth of the day and just grow old with them.
Within the article I said, “Merseyland Alternative Radio started in the 1980s. Now in the 2010s it is still playing exactly the same records, and dominated by exactly the same presenters. And, as you might expect, has listeners that have always listened and have grown old with it. Confusingly, despite every show actually playing old records, they even have special ‘oldies shows’ playing, erm, old records. These appear to be old records that they believe are in some way different to the old records the rest of their shows are playing. But nobody cares, because everybody wants to keep pretending it’s the 1980s all over again week after week. Presenters and the remaining yet declining listeners are happy growing old together.“
Everything I write here gets automagically copied over to Facebork. It was on Facebork that a response from those involved in Merseyland Alternative Radio turned into a conversation which I have copied to here so that it will reach a far wider audience. Hopefully, I illustrated my point in my replies…
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Paul Atkinson I don’t know what station you tuned to but that doesn’t sound like the Merseyland Alternative Radio I work for. Our shows are driven by our listeners and we welcome ALL listeners young and old. We have listeners from 6-70+ and all tastes are welcomed and embraced. Tune in Christopher, join in, request the music you like. Everyone is welcome on MAR not just a “select” age group.
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Christopher England I tuned in. That tedious and overplayed 36 year old Bat out of Hell was playing. I tuned away again.
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Christopher England I’ll give it another go. Yikes. It’s an overplayed long dirge from 1971, Hocus Pocus by Focus. 1971, that’s 42 years ago. I’m pretty sure this and Bat out of Hell are on high rotation on the Magic Network. So, why copy them?
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Christopher England I don’t like oldies. Especially the same ones that keep being played over and over again.
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Jackie Rockchick Frost We play what is requested as you very well know. Only listening to 2 tracks doesn’t count as listening.
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Jackie Rockchick Frost besides you don’t like oldies so you must be really enjoying Justin Beiber at the mo
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Christopher England Rod Stewart with some dirge from the 1970s was just on. Ah, I’ve just sussed it’s an entire show full of 30 and 40 year songs from Magic’s playlist.
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Christopher England Justin Beiber? Don’t tell me that’s what oldies pirate stations will be playing in 2053. Or will they still be playing Meatloaf?
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Jackie Rockchick Frost So what would play on MAR Christopher? What would you do if a listener asked you for say Blinded By The Light?
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Christopher England I’d not work on a radio station that attracted those kind of listeners. I’d tell them to push off and play the copy of it they already have on high rotation on their old walkman cassette player! And advise them to get therapy for the crime of asking a radio station to play a song they’ve obviously already got a copy of.
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Christopher England If somebody asked to hear Meatloaf I’d advise them to wait a few months until their funeral. It will probably get played in the crem.
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Jackie Rockchick Frost One last question why do listen to radio if you hate what is being played and not just keep to your own personal music list on your iPod? I’m sure you would be much happier doing this than having your poor eardrums abused by music that is older than a week
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Jackie Rockchick Frost It was nice conversing with you Christopher. I’m now off to listen to Paul Jay playing tunes that might be as old as oh 70 years. Have fun I will
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Christopher England Mainly I listen to radio for the entertainment that goes on inbetween the songs, but I listen to radio to discover music that’s not on my iPod. (Actually, I don’t have an iPod or mp3 players, as most of my music listening is via cloud streaming services these days) People listened to offshore radio for the same reason, to hear new and different things. I regularly listen to pirate stations in London in order to hear new stuff which I then might decide to add to my playlist on my generic cloud streaming service. Or I listen to Radio 1 for the links and exposure to new music.
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Hm,
Don't really know what you were trying to achieve there Chris, it is a subject you have touched on before i.e. should a radio station keep reinventing itself or grow old with its audience.
The other thing I have noted is that the smaller the radio station is, the bigger the ego's are. I have been asked to comment on the output of my local community station and I had to tell them that I have never heard anything so stunningly awful in my life. If it was switched off tomorrow, as with M.A.R, few people would even notice and yet they take it all so seriously.
I have told you privately, that if I hear Smoke On The Water, or Hit Me With Your Rythm Stick, one more time on the station that I am mostly involved with, I may be moved to violence.
But presenters and the audience will in most cases veer toward what they know, even if you have a library of tens of thousands of titles.
The only answer is to remove personal choice, or take away the obvious tracks. You may say that it is still ' old 'music, but at least it would be unusual,interesting old music.
It is an unwinnable argument Chris, like berating someone who keeps eating fish and chips, when you think they should be eating pasta, rice, lentils etc.
They, as with MAR, may say ' bugger off, we like fish and chips '.
It may be pointless to be a pirate, but to play the same music as the legit stations, but you may as well leave them to do what they enjoy.
Audience driven stations are not such a good idea, if we applied this to Radio Caroline a small percentage of the listeners would dominate and our rotation would be :
Caroline by The Fortunes,
Imagine,
Peace by Peter,
Loving Awareness Band,
We Love The Pirate Stations.
Lady In Red.
A few people would be in ecstasy and the rest would turn it off.
Peter Moore.
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I liked Plastic Bertrand, “Oooo-ooo-ooo-ooo, I am the King of the divan”
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