So then. After a week of Scott Mills holding the fort, Monday arrived and at 6:30 in the morning #teamgrimmy took the reins trying to control the beast that is the Radio 1 Breakfast show.
Eight and a half years of Chris Moyles is a hard act to follow. Even more so when the remit is to shed his listeners as effectively as possible, and to convert the breakfast show back into a standard Radio 1 show that mainly plays music and then stops now and again for a talkie bit. Even more so when ex-Moyles listeners were organised to attempt to blitz Twitter and other social meeja with a pro-Moyles protest.
The pro-Moyles protest centred on using the hashtag #teammoyles and intended it to ‘beat’ #teamgrimmy as the more trending hashtag. And, of course it did very easily since the breakfast show didn’t bother mentioning the #teamgrimmy hashtag. Ooops.
The first hour and a half of the show seemed a little ropey. It had no real content beyond Nick Grimshaw saying he was new, not prepared, a bit confused and letting songs play. However, I warmed to the last two hours. There were some points that were laugh out loud silly and funny.
The show will take a good few weeks to bed in. Part of the problem being the huge hype surrounding the change from Moyles to Grimshaw led to an air of great expectation that is impossible to satisfy. We really need to measure things again once people stop comparing and contrasting the two, and all the pro-Moyles foamers have sodded off.
Grimmy’s show, like the rest of Radio 1, is a music programme with talkie bits, whilst Moyles’ show was a talk show with music. Grimmy’s show is definitely re-tuned in content to target the much younger generations, whilst Moyles’ show was all inclusive, although maybe by its very nature, a bit alien to the very young who’d not understand a lot of what he was talking about.
In many ways it’s not fair to compare one with the other.
Will Grimmy build audience figures as big as Moyles?
No.
Will Grimmy build a larger under 30s audience?
Defo.
England's England 