Adverts of the outside

Aren’t people stupid when it comes to advertising? Especially so when it comes to selecting a house or a car. Take a house, for example.

We, as humans, live inside the house, not outside it. We see the outside of the house as we arrive from being somewhere else. Most of the year those of us working ourselves to death for really long hours each day (probably to pay for the damn house) don’t even see the outside of the house in daylight. We then spend many hours inside the house. Even when we leave the house, we don’t really look back. So, the outside of the house is actually very unimportant compared to the number and size of the rooms, the things we are going to put into the rooms, and, considering that the average person doesn’t actually do much more that consume even more stupid adverts, it’s probably important where the telly is going to go. It’s probably nice to suss out what stuff can be squeezed into the bedroom. And where is the kitchen and bathroom? All of the info is important, yet what do Estate Agents show you a picture of? The outside of the house. Why?

Who in their right mind would make a decision about buying, or even seeing their potential home based on the photo of the outside? Yet people just accept this as perfectly natural and normal.

The same is true of cars. Apart from wanting to know your likelihood of survival if in an accident, the most important thing about a car is how it drives, and the comfort of driving it. You probably need to know how quiet it is, or how fast it takes to heat up on a cold frosty morning as you leave your house that you actually really really don’t spend hours looking at the outside of.

But, mainly you want to see what it will be like sitting in the driver’s seat, and where the controls are, or what field of vision you have. And so once again, the adverts on the telly for cars dwell on – yes, you guessed it – the outside! What is this madness? You do not look at the outside of your car except when walking to it ready to get in it. On a 5,000 kilometre journey you honestly do not look at the outside of your car!

Yet, the car adverts show a car from the outside driving along a road. Eh?

There are many other items that are advertised in a most obscure way, but the most expensive purchases a person makes – their house and their car – have to be the worst. Why is nothing ever said, and this odd habit never challenged?