It’s Flashback Friday. Every Friday we bring back a golden oldie article from yesteryear. A chance for you to re-read it and see if it is still relevant today!
After a recent dip in excitement coming at me from LBC (except for Peter Deeley who is a lot better since his bloody ‘Producer’ shut up a bit), I listened again for the first time in months to Iain Lee.
This has got to be the funniest show on the radio at the moment. He suffers a bit from gabbling, but he’s got better. And the fast moving catch-phrase led content completely distracts from that exhausting gabbling and fast talking. The callers he was getting were fantastic, and at one stage I was really laughing out loud. It was so funny. His appeal is to the younger generations locked in on a Friday or Saturday (or Sunday) night, rather than the usual old people who infest phone-in radio. The way he involves them as an equal and the way the ones on the air ‘get it’ and so ‘join in’ is a credit to his producer and, quite frankly, the number of ‘real’ people at that time of night looking for something that isn’t the usual.
I dunno if it worked because it was a Friday night, (he’s on 10pm -1am, Friday, Saturday, Sunday) or what the reasons were, but it completely worked. This is the kind of thing that could put radio back on the map. Brilliant.
Since writing that article, Iain has been given the afternoon drive time show, which is brilliant and taking talking radio into a new dimension and getting a following, but sadly Peter Deeley has retired from broadcasting. Sniff.
England's England 