These adverts on TV for Dreams, the bed shop. Now, some of them show the beds with sheets and duvets on, and that’s fine. However, there’s a load of these beds supposedly in people’s bedrooms but with no bedclothes on them whatsoever and – in slo-mo to boot – people are bouncing on them. They are wearing their dirty outdoor shoes, and bouncing directly onto the mattress or laying there looking highly sexually satisfied by their contact with the mattress that they appear to be glued to in a state of post-coital afterglow.

Is this representing the way people really treat their new beds, or is this subtly saying they are so expensive that you can’t afford to buy anything to put on top of the mattress?

Christopher England just mused that!