I’ve been listening online to this station for a little while now ( http://www.kcrfm.co.uk ), after finding out it’s no longer called The Rocket – D’oh! – and I was pleasantly surprised by the human touch.
The presenters actually speak to their listeners as if they are people rather than resorting to standard commercial radio links. None of that silly shouty voice and outrageous telegraphing of commercial breaks with formula phrases. Sung jingles too! None of the constipated / I’ve just wet myself annoying voice-over man/woman liners you’d normally endure between each song either.
I’m not sure about the music policy. It does seem quite adventurous and broadly playlisted with regard to the ‘oldies’ and has a fair selection from ‘today’. I’m not sure that it works for getting listeners. The only thing that pulls ’em in is playing 30 songs on high rotation.
But hey, it got me listening to oldies without wanting to kill myself!
Years ago, commercial radio was more human and less full of formula and cliches and had listeners. The most listened to music radio today (Radios 1 and 2) still has that human touch some might consider ‘old fashioned’. So, there must be something in it that these critics are missing.
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