I dipped in to about 20 minutes of ‘Virgin-Radio-soon-to-be-known-as-Absolute-Radio’ and to my amazement found that, apart from the obligatory and annoying constant bigging-up of the breakfast show (and, hey, since breakfast shows have more listeners, shouldn’t they be the ones bigging up other dayparts? It’s all the wrong way round!), every 20 seconds I was being told I was listening to ‘Virgin-Radio-soon-to-be-known-as-Absolute-Radio’. Man, oh Man, relentless ‘Virgin-Radio-soon-to-be-known-as-Absolute-Radio’ followed by ‘Virgin-Radio-soon-to-be-known-as-Absolute-Radio’. Why would anybody listen for more than 10 minutes let alone for the entire ‘no repeat 9 to 5 workday’ when all that’s being said is the phrase ‘Virgin-Radio-soon-to-be-known-as-Absolute-Radio’?
It’s really annoying to keep hearing ‘Virgin-Radio-soon-to-be-known-as-Absolute-Radio’ followed by a few words and then ‘Virgin-Radio-soon-to-be-known-as-Absolute-Radio’ again, isn’t it? It’s tedious enough just reading me going on about ‘Virgin-Radio-soon-to-be-known-as-Absolute-Radio’ so how bad must it be for ordinary folk listening to ‘Virgin-Radio-soon-to-be-known-as-Absolute-Radio’ eh?
Have I made my point about ‘Virgin-Radio-soon-to-be-known-as-Absolute-Radio’? No wonder the figures for ‘Virgin-Radio-soon-to-be-known-as-Absolute-Radio’ indicate that people only listen for 10 minutes! The constant working of ‘Virgin-Radio-soon-to-be-known-as-Absolute-Radio’ three times into every link is maddening.
This is the kind of thing that MUST STOP if ‘Virgin-Radio-soon-to-be-known-as-Absolute-Radio’ is really really really going to try to be exciting and different.
And that’s without me going on about the annoyingly pitched liner voices. Blimey. Why do liners have to be recorded in silly voices? I mean if somebody came up to you in a pub, or anywhere in ‘real life’, and put on the silly throaty radio liner voice, you’d think they were mad and call the police or punch them. Normal folk and friends don’t speak to each other like that, so if you want ‘Virgin-Radio-soon-to-be-known-as-Absolute-Radio’ to be my friend, get your liner lady (Leona?) and liner man to talk to me as a friend not some scary robot with a throat infection!
Make it sound like you’re real people and you’ll attract real listeners!
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